Shoei GT-Air 3 Smart Brings Augmented Reality to Series Helmets
Shoei has unveiled the GT-Air 3 Smart, a full-face motorcycle helmet that introduces a fully integrated head-up display into a series-production model for the first time. The helmet is the result of close cooperation with French technology specialist EyeLights and was presented publicly at the EICMA motorcycle show in Milan. Rather than acting as a concept or limited prototype, the GT-Air 3 Smart is positioned as a production-ready helmet that brings augmented reality technology directly into everyday riding.
After years of announcements, demonstrations, and experimental designs across the industry, augmented reality has now reached a level where it can be embedded into a standard helmet platform. With this model, Shoei combines its established GT-Air 3 full-face helmet with the third generation of head-up display technology developed by EyeLights. The central idea behind the system is to present essential riding information directly within the rider’s field of vision, reducing distraction and helping riders keep their attention focused on the road ahead.
The core of the GT-Air 3 Smart is a nano-OLED head-up display with full HD resolution. Information such as speed, navigation guidance, incoming calls, and system notifications is projected at a virtual distance of roughly three metres in front of the rider. According to EyeLights, placing data in this visual plane significantly reduces the need for eye movement between the road and traditional instruments or smartphones. The company states that reaction times can be reduced by more than 32 per cent, while readability remains clear even in bright sunlight.
Beyond visual information, the helmet also incorporates a fully integrated communication system. This includes a universal intercom designed to work with communication systems from other manufacturers. The connection supports both online and offline use, with mesh networking available for group communication. The audio system features a microphone equipped with active noise cancellation, along with compatibility for popular voice assistants, allowing riders to interact with navigation or communication tools without removing their hands from the controls.
EyeLights reports a battery life of more than ten hours for the electronic components. All hardware is permanently built into the helmet structure, meaning there is no need for external modules, clip-on devices, or aftermarket accessories. This integrated approach is intended to preserve the helmet’s aerodynamics and overall balance while simplifying everyday use.
Structurally, the GT-Air 3 Smart is based on the standard GT-Air 3 platform. The helmet shell is constructed from Shoei’s Advanced Integrated Matrix, a multi-layer composite material designed to deliver strength while keeping weight relatively low. Additional features include the QSV-2 integrated sun visor and the CNS-1C outer visor. Ventilation and visibility are supported by a defogger system with adjustable air intakes. Shoei has not released specific details regarding the helmet’s final weight or any certifications beyond its standard approvals.
The public debut of the GT-Air 3 Smart took place at EICMA in Milan, where EyeLights also showcased a production motorcycle fitted with integrated head-up display technology. With both products presented together, EyeLights claims to be the first company to equip a production helmet and a production motorcycle with this type of augmented reality system. Founded in Toulouse in 2016, EyeLights has focused on adapting aviation-style head-up display technology for motorcycle use since its early development stages.
In terms of pricing, the GT-Air 3 Smart is expected to retail at approximately €1,041, or around $1,199. This places it well above the standard GT-Air 3 and positions Shoei firmly in the premium segment of the market. Compared with other head-up display helmets that have been announced but not fully integrated, Shoei’s approach stands out for embedding the technology directly into an established series helmet without relying on external add-ons or modular components.
